Just Announced: Erdem x H&M
Start saving now, discount divas and divos – H&M just announced their next exclusive designer collaboration will be with ERDEM, the London-based label loved by celebrities such as Ruth Negga and the Duchess of Cambridge herself! Erdem x H&M will feature a full wardrobe of feminine womenswear, an accessories line, and for the first time in ERDEM history, a collection for men!
Unfamiliar with Erdem? Here are the basics: Erdem was established in 2005 by Canadian Designer Erdem Moralioglu. The label is known for its exquisite romantic garments and floral prints which make it one of London’s most successful fashion brands.
Erdem loves to create pieces that feel totally modern, yet as if they have existed forever. Of his designing style Erdem says, “I’m fascinated with things that you can’t tell if they’re 50 years old or 100 years old or completely new.”
Official images likely won’t be available until at least September, but Erdem says one of his inspirations is the video for “Being Boring” by the Pet Shop Boys. Since floral prints are a part of all his collections, we can expect to see those as well.
If that visual wasn’t enough for you check out the Baz Luhrmann-directed trailer:
ERDEM x H&M will be available in selected stores and online on November 2. Is this on your radar or will you sit this one out?