Nine Inch Nails and Beyonce to Headline Made in America Festival
As reported by Billboard.com, Budweiser‘s second annual Made in America festival will take place in Philadelphia during Labor Day weekend. Though Jay-Z will not be headlining as he did at last year’s inaugural concert, he continues on as the curator of the performance roster. This year’s concert features 90s rock band Nine Inch Nails and surprise, Beyonce.
Among the other performers are Jay-Z’s sister-in-law Solange, Grammy winners Calvin Harris and Miguel, Grammy nominees Emeli Sande and DeadMau5, rising stars Kendrick Lamar and Schoolboy Q, Stone Age, 2Chainz, Phoenix, Empire of the Sun, Imagine Dragons, Wiz Khalifa, Macklemore & Ryan Lewis, Nero, Gaslight Anthem, Walk The Moon, Feed Me, Porter Robinson, Wolfgang Gartner, Haim, Ab Soul, GTA, Robert DeLong, Red Light, Rudimental, Aluna George, Jay Rock, Jessie Rose, TJR, and hip hop veterans Public Enemy.
This year’s lineup features a diverse mix of rockers, rappers, DJs and R&B crooners in an effort to expose concertgoers to music they may not otherwise hear. Of the decision to include such a mix of artists, Budweiser’s VP of marketing Paul Chibe says, “The point of having that diversity in our music lineup we’re trying to expose the people to different types of music. Much like last year, where if you never saw Pearl Jam but you’re a Jay-Z fan, we want fans of Beyonce or Calvin Harris or Wiz Khalifa to have the opportunity to see Nine Inch Nails or stuff they might have seen for awhile like Public Enemy. That eclectic mix creates an opportunity for us to really show the impact of music and culture.”
Made in America is preceded by a number of Budweiser-sponsored events including performances from smaller acts and the release of a Ron Howard directed documentary produced by Brain Grazer and Jay-Z. The documentary is inspired by the festival and set for release in summer 2013, prior to Made in America. Chibe says the film will be a “narrative story of the festival” that “people will be talking about when it comes to artist expression and people living up to their potential and talent.”
Tickets for Made in America are currently available for American Express cardmember sand fans of the Budweiser Made in America fan page on Facebook. General public tickets go on sale Wednesday, April 17.